Media Text Analysis 2 - The Grudge 2

The trailer begins with a medium close up shot of a woman in a car driving in Japan. The voice over reviles why the woman is Japan due to her sister being in the hospital. It then cuts to a shot of black hair flowing reveling the writer and the studio who created the film. The hair is related to one of the main antagonists of the film, and since we do not see the full face of her it still remains a mystery to the audience. Furthermore, the font of the writing is in red, red being the colour of danger and blood, which relates to the horror movie genre. The camera then cuts to a slow close up a woman strapped to a hospital bed. A jump cut is used of one of the antagonists eyes paired with a very loud screaming sound. This is used to disturb the audience and create a high feel of horror. The hospital lights then begin to flicker to further unsettle the audience. The camera continues to zoom in then fades once again the the hair flowing across the screen to the same red font. The fade suggests that maybe the woman in the hospital bed was or is one of the antagonists victims.

A flash back to the prequel of the movie is then shown to set the scene for the movie to the audience and a whispered voice over saying "don't go in that house" is used to indicate to the audience that the house is going to be the main place of the events in the film, as well as to unsettle them. It then once again cuts to the hair flowing across the screen, without the fade.

It then cuts to a seemingly first person view behind some things in the house to make it seem as if someone was watching the woman walking, then we see a head float by the screen to unsettle the audience as it is confirmed that someone is indeed watching her. A voice over then accrues while the screen is black to add mystery to who is talking. A long shot of the antagonist is used with flickering lights, which suggests that the woman is very disorientated and isn't sure what she is seeing. It then cuts to a scene of a woman rubbing her face, just to have the antagonist grab her face, the camera then flashes to black and back again to further indicate disorientation.

Montage editing is then used with a voice over of a woman whispering to suggest the the audience that she is the main victim of all these small scenes. The string music then picks up again to further unsettle the audience. Also, strobe lighting effects are used to try and disorientate the audience to create more mystery. Also, a shot of a man in a dark room is used, and the room is red, once again the colour of fear and blood. Also, ambient sounds of screaming in the distance are used to induce fear into the audience. The sound of a door creaking indicates to the audience that someone is going to be behind that door, but it doesn't always have to be bad. But in this case it was. Also, the use of long black hair throughout the trailer suggests to the audience that the protagonists are becoming entangled in the situation they're in.

One thing that i will use from this trailer in my own is the use of first person shots to create tension and fear for the audience, as well as possibly incorporating some strobe lighting effects.