Red is a colour that represents danger, as well as blood, fire and war. The colour red normally influences people to make drastic decisions. Also, Red is a very emotionally intense color. In advertising, red is often used to evoke erotic feelings (red lips, red nails, red-light districts, etc). Red is widely used to indicate danger (high voltage signs, traffic lights).
Black is a mysterious colour associated with fear and the unknown (black holes). Black denotes strength and authority; it is considered to be a very formal, elegant, and prestigious color (black tie, black Mercedes).
Blue is the colour of the sky and sea. Blue is strongly associated with tranquility and calmness. Blue is used to suggest precision when promoting high-tech products. Blue is also a very masculine colour.
Green is the colour of nature. Green has strong emotional correspondence with safety. Dark green is also commonly associated with money. Green has great healing power. Green suggests stability and endurance.
Purple is associated with royalty, wisdom, dignity, independence, creativity, mystery, and magic. As purple is an attractive colour, it would be a good colour to appeal to a younger audience.
Orange represents enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation. As a citrus colour, orange is associated with healthy food and stimulates appetite. Orange is the color of Autumn and harvest.
White means safety, purity, and cleanliness. White can represent a successful beginning. In heraldry, white depicts faith and purity.
Yellow is the colour of sunshine. Yellow is often associated with food. In heraldry, yellow indicates honor and loyalty. Yellow is used to evoke pleasant, cheerful feelings.
When looking at the different colours and their meanings and symbolism, i have chosen to incorporate the colours red and black mainly in my tasks for things like font and drawn pictures. This is because red represent the colour of blood and horror, which relates to the genre of my film, and black represents mystery and the unknown. Also relating to my genre.
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