There are several different codes and conventions of a movie trailer, for example, montage, parallel editing, non-continuity editing, the title of the movie, the cast, the release date, an open narrative, the institution who created the movie and usually a song to go with the trailer. But how are these Incorporated into the trailers?
Montage editing is very common in all film trailers, as it packs in as much footage as it can in a relatively short space of time. This makes the audience try to paste together all the very short bits of footage they have seen, incidently, wishing to see the film to see if there prediction about it was correct. Another form of editing which does this is non-continuity editing, as it doesn't show the film in the narrative it was meant to be viewed.
The sound, sometimes a soundtrack depending on what type of film the trailer is promoting, is always used. For example, a Rom-Com would use a song from the charts at the time is used to help relate to the audience, as the genre Rom-Com is aimed at everyone so popular music is more likely used. This means that the sound can help determine the genre of the film. Furthermore, voice-overs are also commonly used in movie trailers, which help compress the small amount of narrative within the the trailer.
Another common convention of a movie trailer is to have the title shown. This, obviously, lets the audience know the name of the film. Also, members of the cast are usually shown on movie trailers. This lets the audience know the actors starred in the film, so if a member of the audience is a fan of a particular actor, if that actor is starring in the film they have more reason to go see it.
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