The first ever film trailer was a trailer for the musical "The Pleasure Seekers" which was aired in a movie theater in November 1913 down Broadway. The Crater of this trailer was Nils Granlund who then began to adapt it so several of his motion pictures. early trailers seemed to always include key scenes from the film with large captions which explained the Film's story up and including the cast until the 1950s. An example of a a trailer like this is "Reaching for the Moon" written by Edmond Goulding, as seen in the video below.
In the 1960's montage trailers started to become popular which featured sometimes no text and quick pace editing. An example of this new wave of film trailer is "Lolita" by Stanley Kubrick, which does feature text but also features quick pace editing.
As the years went on, more and more people become well known just on their production of film trailers, for example Andrew J Kuehn become well fairly known for his trailers and went on to open Kaleidoscope Films in 1968. Film directors such as Steven Spielberg began to employ him to create film trailers for them. Most film trailer companies where all once ran by Kaleidoscope Films, such as Trailer Park, Ant Farm and Motor Entertainment.
To this day the fast pace, quick editing has always been used in most film trailers, and is likely to stay this way for years to come.
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