Thursday, 16 December 2010

Film Magazine Title Ideas

1. Action! 2
2. Acting Up 5
3. The Reel 2
4. Wrap Magazine 1
5. Guild 0
6. FWM (Film Watcher's Magazine) 0
7. The Lights 0

Out of these 7 Ideas I asked 10 different people which title they liked the best. Next to the name of the magazine is the number of votes they got. There was no real planning as to which people I asked.

Overall, the most popular choice was option 2, "Acting Up" which will now be the name of my film magazine.

Tuesday, 14 December 2010

Colours Code (Main and Ancillery Tasks)

Red is a colour that represents danger, as well as blood, fire and war. The colour red normally influences people to make drastic decisions. Also, Red is a very emotionally intense color. In advertising, red is often used to evoke erotic feelings (red lips, red nails, red-light districts, etc). Red is widely used to indicate danger (high voltage signs, traffic lights).

Black is a mysterious colour associated with fear and the unknown (black holes). Black denotes strength and authority; it is considered to be a very formal, elegant, and prestigious color (black tie, black Mercedes).

Blue is the colour of the sky and sea. Blue is strongly associated with tranquility and calmness. Blue is used to suggest precision when promoting high-tech products. Blue is also a very masculine colour.


Green is the colour of nature. Green has strong emotional correspondence with safety. Dark green is also commonly associated with money. Green has great healing power. Green suggests stability and endurance.

Purple is associated with royalty, wisdom, dignity, independence, creativity, mystery, and magic. As purple is an attractive colour, it would be a good colour to appeal to a younger audience.


Orange represents enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation. As a citrus colour, orange is associated with healthy food and stimulates appetite. Orange is the color of Autumn and harvest.


White means safety, purity, and cleanliness. White can represent a successful beginning. In heraldry, white depicts faith and purity.

Yellow is the colour of sunshine. Yellow is often associated with food. In heraldry, yellow indicates honor and loyalty. Yellow is used to evoke pleasant, cheerful feelings.



When looking at the different colours and their meanings and symbolism, i have chosen to incorporate the colours red and black mainly in my tasks for things like font and drawn pictures. This is because red represent the colour of blood and horror, which relates to the genre of my film, and black represents mystery and the unknown. Also relating to my genre.

Friday, 10 December 2010

Fonts

The font I will use will be on all of the media texts I create to keep a sense of continuity and keep the texts related.

These are some of the fonts I have looked at...

This font would relate with the "slasher" feel of my film, as it is a film about a murderer, but the two crosses in the "o"s give it to much of an urban and graffiti feel, which doesn't relate with my film trailer.

This font fits perfectly with what I am trying to get out of my film trailer. The font seemingly looks like blood splatters which relates greatly with my trailer.

This font is also good. The font suggests creepiness and fear, but to some degree also suggests fantasy, which doesn't have any aspect in my film at all.

This font would be considered to Gothic for the theme of my film trailer, so I will not use this one.

This font looks like it is camouflaged, which when related to the setting of my trailer, would fit perfectly.

This font doesn't really relate to my film trailer at all, apart from the fact that it looks like it has been scratched suggesting desperation.

This font has to much of a futuristic feel to it, so this font will not be used.

Overall, I have decided to use font two on this list, and will be placed in my actual trailer and on both my film poster and film magazine front cover.

Thursday, 9 December 2010

Movie Magazine Frontcover Example 2


This is a popular film magazine named "Total Film" Featuring the main protagonist from the first half of the 7th Harry Potter film. The film backs up its popularity by putting on the front page "The World's Best Movie Reviews" showing that the magazine must be well known to be able to clame that title. Around the magazine front cover we see bolts of lightning, which relates to the film on the front cover. The bolts of lightning suggest darkness, which the film indeed does portray. Furthermore, the background is read which is the colour of blood and danger, another 2 things which the film does portray.The modle is stood in an aggressive stance which helps indicate that he is one of the main protagonists the the audiance.

Movie Magazine Front Cover 1

This is the frontcover of the popular film magazine Empire featuring the antagonist The Joker from the 2008 film The Dark Knight. We know that this is a popular film magazine due to the fact that the image is overlapping with the title of the magazine, showing that the magazine is so well known that the full title of the magazine isn't even needed. The main headline is written as if the letters have been cut out of a newspaper or magazine, which relates with The Joker as that is how he sends messages in the film. Furthermore, the caption which says "He's a cold blooded, mass murdering clown!" The magazine relates will the clown idea by using bright colours such as green and purple, which contrasts with the black background, despite darkness being a convention of the film.

The magazine also follows other common conventions of a magazine, for example smaller headlines to show what is in the magazine, the barcoad, the date and the price.

Wednesday, 8 December 2010

Movie Poster Example 3

This is a poster for the horror film 28 Days Later, which is about an virus epidemic which sweeps through England. The poster indicated that the film is about a virus due to the virus sign behind the title of the film. This symbol is known worldwide, which is a clear indication of the films contents. The background of the poster is purely red, and since red is the colour of blood and danger, it helps show to the audience that the film is going to contain graphic scenes. Furthermore, the background of the image shows Big Ben, which is an icon of the city of London, suggesting that one of the film's locations is London. Also, in the image it shows a lone man walking, suggesting the isolation that the man must be feeling throughout the film. Furthermore, the image looks scratched, which suggests a graphite like look. This shows that the film's mood isn't going to be a good mood. The title of the film is written in white font, which contrasts with the film, as the colour white represents godliness and peace, something which the film does not portray. Furthermore, the films slogan "The Days Are Numbered" relates back to the name of the film, and suggests that the end of the world is near.

Tuesday, 7 December 2010

Movie Poster Example 2


This is a poster for the phycalogical horror film The Grudge. As it is a horror poster, lots of dark images are expected in horror film posters, and this film follows this convention. The main focus of the poster in a extream close up on the eye of the main antagonist in the film. The fact that her hair is in front of her adds mystery, leaving plenty to be unknown when someone goes and sees the film. The title of the film is written in red font. Red is the colour of blood and danger, suggesting that the film contains just that. The slogon "It never forgives. It never forgets" also helps add mystery. This is because the poster refares to the antagonist as "it" suggesting that no one knows what "it" is, despite "it" having a female apperance. Related to this, the poster shows a female antagonist which goes against the convention that the antagonist is normally a male.

Friday, 3 December 2010

Movie Poster Example 1


This is the official poster for the film Transformers. The main focus of the poster is the image, depicting the antagonist Megatron and the three protagonists, Optimus Prime,  Sam Witwicky and Mikaela Banes. This is backed up with the slogan "Their war, our world". This is portrayed visually by the beams of light encasing the two humans, suggesting that they are trapping in a war that they shouldn't be involved in. This light also shows the divide between good and bad, the protagonist on one side, the antagonist on the other. Furthermore in the background of the picture one of the main locations on the film is shown, which is New York. The image also suggests that there is an emotional bond between two of the characters, enticing the audience to go see the film to see if they stay together. The font of the film title is created to look mechanical, sticking to the theme of giant fighting robots. The poster also sticks with basic conventions of film trailer posters, giving credit to the people and organisations which helped create the film.

Wednesday, 24 November 2010

Script

Shot 8 Adam: This trip was a great idea
Jess: Yeah! It’s been to long since we all did something like this
Adam: Yeah! Let’s get wasted! Wooo!
*Group laugh*


Shot 11 Ricky: ‘ey, what’s this here?
Hannah: Why? What is it? Oh god what’s that!?!
Aaron: Huh? Wha- OH MY GOD WHAT THE HELL


Shot 12 Adam: Aaron I’ll give you 10 quid if you touch it.
Aaron: What? No! You touch it.


Shot 14: Ricky: Where are you!?!


Shot 17: Jess: What the hell is happening, I’m scared
Adam: Don’t worry, everything’ll be okay

Shot 18: Hannah: Oh god…


Shot 20: Jess: No! NOOO!


Shot 21: Ricky: Die now! Ahhh!


Shot 28: Aaron: *gasp* I’m coming!


Shot 29: Hannah: *Heavy breathing* (AHHHH As arm is dragged off screen)

Tuesday, 23 November 2010

Shooting Script




Prop List

I will be using very little props in my movie trailer. Up to now these are the only props I know I will be using:

  • Fake Severed Leg
  • Axe
  • Branches and Leaves

The severed leg is one of the things that indicates the start of the action in my film.

The axe will be used as a weapon against the antagonist. The axe will be used once stuck in a tree to show where the characters gained the axe from. The axe will be used again as one of the female protagonists run and attack the antagonist.

The branches and leaves will be used to add mystery to the film trailer. For example to cover the severed leg.

Basic Synopsis Of The Plot

The basic story behind my Film Trailer is the predictable "slasher" horror film. That being murdered killing people. The story begins as the protagonists discuss going on a camping trip in the Forest and while in the forest they uncover a severed leg. As this happens the antagonist watches. The morning after, the protagonists wake up to realise that one of their friends has gone missing and set out to search for him. This is when main action begins.

The film carries showing several sequences of the protagonists fighting against the antagonists, getting killed and also a sub-plot of a romance between two of the protagonist. The sub-plot helps the audience get more attached to the characters, as if one of the characters die, the emotional bond between the two is separated and the possibility of the two characters being together in the future is lost.

The film concludes with the two remaining protagonists running away from the antagonist and the male turning around and fighting him to the ground. The male then gets stabbed, but does not die and the female comes up from behind as the antagonist is about to perform the killing blow on the male. The female then strikes the antagonist in the back of the head with an axe, killing him and restoring peace. After this happens one of the other protagonists reviles him self from the bushes badly wounded but still able to walk. The three embrace and the credits roll.

Thursday, 18 November 2010

Anamatic

This is my anamatic created from pictures which a drew on my storyboard. The anamtic has given my A vague idea of what my finished product will look like. Furthermore, while doing my anamatic I also cut up the song I was going to use in my film trailer, "Slip To The Void" by Alter Bridge. The anamatic has also given my an idea of what my trailer will look and sound like when i have the correct sound with it.

Overall the anamatic has really helped me put together my video as before I did the anamatic I had no idea of what order my shots would go in.

Thursday, 21 October 2010

Audio

To help add a more surreal effect to my film trailer, I am going to make use parts of the song "Slip To The Void" by Alter Bridge.



The first part I will be using is from 0:00 to 0:10, which is a very dark snippet of the song. I am using this part of the song as it will help add a dark feeling to the parts of my film trailer when the characters first realise there is something wrong, for example, when the characters discover a severed leg and are scared and confused. The next part of the song I will use is from 1:32 to 1:36. I will use this bit of the song when the killer in my film trailer strikes, or when the tempo of the film trailer picks up.

Thursday, 14 October 2010

Media Text Analysis 3 - Eight Legged Freaks







Eight Legged Freaks is a comedy horror film, so i expect to see aspects of both horror films and comedy films. The first scene in the trailer pictures a normal lifestyle, which is a convention of most horror films. We then see a woman walking down into a cellar with a torch, which suggests to the audience that something bad is going to happen, as cellars are a convention of horror films. We then get the first view of the antagonists when the a giant spider comes out and kills a dog. A dog got killed people seem to feel more emotion for a defenceless animal than a person. This sets the character for the spiders as the antagonists. Furthermore, there is a voice over which suggests to the audience that only one person actually knows what is causing all these killings, indicating to the audience that he is possibly the main protagonist. In between the Emus getting killed the is flash effects to indicate to the audience that it is happening really fast. When the spider reviles its self in the caravan there is a police car in the background, this suggests that the police can't even stop the spiders, emphasising the power.

Now the first spider is reveled, the camera then cuts to a medium shot on a hole in a wall and then several giant spiders come out. This indicates to the audience that there are going to be more than 1 spider terrorising the characters in the film. We then see the spiders in several normal, every day places indicating to the audience that the spiders can be anywhere. We also see a point of view shot which seems like the audience is seeing the view of one of the spiders. Furthermore, to add humor to the trailer, an inter textual link referring to "Spiderman" is used. Also, we see a clip of a male getting spun up in web which has been sped up. Web is an icon of spiders, furthermore, since the clip has had the speed increased it adds to more tension and fear to the trailer, as it makes it seem the "Spider Apocalypse" is happening fast.

Once again, the spiders show their place above the authority when a giant spider jumps on top of a typical police car, showing to the audience that they are more powerful than the authority. Also, more humor is added when the policeman shoots the spider and it's blood dribbles down his face. This would also disgust the audience keeping the tone of the film still serious. The first of the captions appear, and they are in a green glowing font. Green is usually associated with "mutants" which is very suitable since the main theme of the film is giant mutant spiders.

Furthermore, the audience sees a scene of 3 teenagers dressed in typical teenage attire talking and laughing. This suggests to the audience that everything could be seemingly okay. This is disturbed by one of the teenagers getting jumped on by a spider. This would cause the audience to jump, which is an icon of the horror film genre. The film is then described as "the biggest, nastiest, mutant spider movie of all time." Describing the film as this would invite the audience to go see the film and to put their opinion forward. Also, Montage editing is used as a scene transaction showing lots of different pictures of spiders, further suggesting that the spider's are fast. The name of the film comes up on screen in large, red, bold font. The colour red is an indication of danger, as well as the bold font emphasising that point. Next, we see a giant spider webbing up 2 people which loud rock music in the background, the spider then gets shot and the music stops. This indicates to the audience that the threat issued by the spider has now gone.

Ideas that I have took from this film trailer is to use a point of view shot to represent the antagonist. As well as using a form of montage editing to help quicken the pace of the trailer.

Media Text Analysis 2 - The Grudge 2


The trailer begins with a medium close up shot of a woman in a car driving in Japan. The voice over reviles why the woman is Japan due to her sister being in the hospital. It then cuts to a shot of black hair flowing reveling the writer and the studio who created the film. The hair is related to one of the main antagonists of the film, and since we do not see the full face of her it still remains a mystery to the audience. Furthermore, the font of the writing is in red, red being the colour of danger and blood, which relates to the horror movie genre. The camera then cuts to a slow close up a woman strapped to a hospital bed. A jump cut is used of one of the antagonists eyes paired with a very loud screaming sound. This is used to disturb the audience and create a high feel of horror. The hospital lights then begin to flicker to further unsettle the audience. The camera continues to zoom in then fades once again the the hair flowing across the screen to the same red font. The fade suggests that maybe the woman in the hospital bed was or is one of the antagonists victims.

A flash back to the prequel of the movie is then shown to set the scene for the movie to the audience and a whispered voice over saying "don't go in that house" is used to indicate to the audience that the house is going to be the main place of the events in the film, as well as to unsettle them. It then once again cuts to the hair flowing across the screen, without the fade.

It then cuts to a seemingly first person view behind some things in the house to make it seem as if someone was watching the woman walking, then we see a head float by the screen to unsettle the audience as it is confirmed that someone is indeed watching her. A voice over then accrues while the screen is black to add mystery to who is talking. A long shot of the antagonist is used with flickering lights, which suggests that the woman is very disorientated and isn't sure what she is seeing. It then cuts to a scene of a woman rubbing her face, just to have the antagonist grab her face, the camera then flashes to black and back again to further indicate disorientation.

Montage editing is then used with a voice over of a woman whispering to suggest the the audience that she is the main victim of all these small scenes. The string music then picks up again to further unsettle the audience. Also, strobe lighting effects are used to try and disorientate the audience to create more mystery. Also, a shot of a man in a dark room is used, and the room is red, once again the colour of fear and blood. Also, ambient sounds of screaming in the distance are used to induce fear into the audience. The sound of a door creaking indicates to the audience that someone is going to be behind that door, but it doesn't always have to be bad. But in this case it was. Also, the use of long black hair throughout the trailer suggests to the audience that the protagonists are becoming entangled in the situation they're in.

One thing that i will use from this trailer in my own is the use of first person shots to create tension and fear for the audience, as well as possibly incorporating some strobe lighting effects.

Codes and Conventions of Horror Films

With each genre of movie comes several different conventions which help clearly indicate to the audience that the film is that genre. Normally these differences are very distinct and noticeable, several sometimes exclusive to that genre.

The genre I am choosing is horror, yet there are many more out there to choose from. The genre of horror is rather straight forward using the typical antagonist, protagonist rules. The antagonist in horror films can come in many different forms, for example maxed serial killers, demons, monsters and sometimes the antagonist doesn’t even have to be a living being, for example wide spread disease. Typically in horror films the main antagonist will be someone young, about the age 18, and more often that not a woman. This helps indicate the weak state of the protagonist as the protagonist is usually the one being hunted down by the antagonist. Furthermore, horror films also have predictable shooting locations, for example a run-down old house or a forest.

Other conventions of horror films also exist, such as shock scenes, violent deaths, dark or shadowy lighting, Isolated locations, disruption of the norm and also a sub-plot of a male and female relationship. Shock scenes and violent deaths are two of the main conventions, as they are the conventions that actually strike the horror into the audience. Shock scenes are normally used in an attempt to make the audience jump. An example of a shock scene is a girl is walking through a house, there is quiet if no music and then something or someone jumps out normally with the music picking up. Violent deaths are used to strike disgust into the audience and violent deaths usually follow shock scenes, as demonstrated in this video.





Isolated locations indicate to the audience that the person in this location has no way of escaping, for example, in the film The Hills Have Eyes (2006) when the protagonist is locked in a box with severed body parts. Not only would this make the character feel isolated but also the audience, if the shot is taken within the isolated area with the character.


Disruption of the norm is the thing that shakes up the film, for example this could be an alien landing on earth, or a serial killer escaping the police. The male and female relationship sub-plot adds more than just senseless violence to the horror film. It gives the audience a reason to get attached to the characters due to the emotional attatchment between the two characters.

On most occasions the main characters are teenaged people, primarily in serial killer films. This is because this indicates that they are young and weak, or the underdogs. For example, Scream (1996) where the main character is 17 years old and still in education.

Friday, 8 October 2010

Media Text Analysis 1 - The Texas Chainsaw Massicre


The first thing I notice about this trailer is that all the main protagonists in the trailer are dressed normal. This represents that before the disequilibrium happens, everything was reasonably normal and easily related to real life. Furthermore, the ambient music also creates a sence of norm and calmness, soon to be broken. Also, one of the girls in the car are wearing a cowboy hat, and the movie is set in the south of the USA, and cowboy hats are a national icon of states such as Texas. There are several other icons of southern USA such as the dusty roads and the mini-van that the cast are driving in.

As the antagonists are introduced, a girl sees a figure run. Typically the strong male character calls out the figure in an act of heroism, which is one of the conventions of a horror film. Also, the music change from nice clam, abstract music swiftly changes into tense string music, suggesting to the audience that there is is something wrong. Furthermore, every so often the camera cuts back to a girl claiming "We're all gonna die" which helps indicate to the audience that the characters know something is wrong and that they fear it. In addition, throughout the trailer it shows scenes of the characters in distressing situations, then an old fashion camera flash happens. This makes it seem like the characters are a memory suggesting that in the film they will see their demise.

The font used to introduce the writer also fits the era where the film is set, as it looks like the font has been typed on a typewriter. Also, as the writers name is on the screen, it cuts to a black screen and we hear a your female scream "somebody help me." This helps add mystery to the trailer as the audience doesn't know what the girl wants help from, due to the black screen. After the scream we hear foot steps as well as chains, which is one of the only hints in the trailer as to who the antagonist actually is. Suddenly it cuts to a shot of a girl screaming with the sound of a chainsaw, which confirms to the audience that the film is a horror and will contain plenty of blood and gore. As well as the string music picking up to further add a tense feel to the trailer. Also, a high angle shot coming out of a cellar is used, and a man shuts on cellar door on the camera. This would've been used as a first person shot to suggest that the man was locking someone, or something, into the cellar.

A further hint as to who the killer is reveled as there is a long shot showing the killer walking towards the camera while in a shroud of shadows. This helps add further mystery to the film trailer. Furthermore, as the trailer progresses the lighting on the set seems to be getting darker and darker suggesting the tone of the film is also getting darker and darker. One more hint as to who the killer is is used when we see a high angle shot of the killer closing a sliding door. The high angle shot suggests the the killer is more powerful that the rest of the protagonists. The trailer then suddenly cuts to black, still with the ambient string music in the background and the name of the film appears in a shadow dropping font. The shadow dropping suggests that in the movie shadows could play a key roll.

Some ideas i could take from this trailer is to use the shadows plenty to add a sence of unknown, as this will add one key convention of horror movies to my trailer, as well as adding much more dramatic effect. Also, this trailer has influenced me to give the beggining of my trailer a sence of norm, and not just dive right into the action.

Thursday, 30 September 2010

Codes and Conventions of a movie trailer.

There are several different codes and conventions of a movie trailer, for example, montage, parallel editing, non-continuity editing, the title of the movie, the cast, the release date, an open narrative, the institution who created the movie and usually a song to go with the trailer. But how are these Incorporated into the trailers?

Montage editing is very common in all film trailers, as it packs in as much footage as it can in a relatively short space of time. This makes the audience try to paste together all the very short bits of footage they have seen, incidently, wishing to see the film to see if there prediction about it was correct. Another form of editing which does this is non-continuity editing, as it doesn't show the film in the narrative it was meant to be viewed.

The sound, sometimes a soundtrack depending on what type of film the trailer is promoting, is always used. For example, a Rom-Com would use a song from the charts at the time is used to help relate to the audience, as the genre Rom-Com is aimed at everyone so popular music is more likely used. This means that the sound can help determine the genre of the film. Furthermore, voice-overs are also commonly used in movie trailers, which help compress the small amount of narrative within the the trailer.

Another common convention of a movie trailer is to have the title shown. This, obviously, lets the audience know the name of the film. Also, members of the cast are usually shown on movie trailers. This lets the audience know the actors starred in the film, so if a member of the audience is a fan of a particular actor, if that actor is starring in the film they have more reason to go see it.

Thursday, 23 September 2010

Audience Research

I went around and asked 20 different people questions about who my film trailer should be aimed at (10 male and 10 female). The questions i asked included What gender it should be aimed at, what age range and which Demographic group it should be aimed at. My results are as followed...

When asked what age it should be aimed at 14 out of 20 people said that it should be aimed at people who are 16 and over. insistently, i will attempt to make my film trailer appeal to a more mature audience. I will do this by maybe adding mild graphic scenes to my trailer. I will also maybe include some taboo language without it being to explicit.

When asked which gender it should be aimed at, 20 out of 20 people said it should be aimed at both genders, so i will attempt to keep the gender balance in my trailer even. I will do this by casting both men and woman and try to keep away from any offencive gender stereotypes.

When asked what Demographic group it should be aimed at, 12 out of 20 people said that it should be aimed at all groups, so I will attempt to make my film trailer appeal to every different group by doing several things. One thing being getting reviews off broadsheet newspapers to aim at the A and B group, while keeping plenty of action within the film trailer its self to appeal for the lower groups who wouldn't be to interested with the reviews and comments.

History of film trailers.

The first ever film trailer was a trailer for the musical "The Pleasure Seekers" which was aired in a movie theater in November 1913 down Broadway. The Crater of this trailer was Nils Granlund who then began to adapt it so several of his motion pictures. early trailers seemed to always include key scenes from the film with large captions which explained the Film's story up and including the cast until the 1950s. An example of a a trailer like this is "Reaching for the Moon" written by Edmond Goulding, as seen in the video below.



In the 1960's montage trailers started to become popular which featured sometimes no text and quick pace editing. An example of this new wave of film trailer is "Lolita" by Stanley Kubrick, which does feature text but also features quick pace editing.



As the years went on, more and more people become well known just on their production of film trailers, for example Andrew J Kuehn become well fairly known for his trailers and went on to open Kaleidoscope Films in 1968. Film directors such as Steven Spielberg began to employ him to create film trailers for them. Most film trailer companies where all once ran by Kaleidoscope Films, such as Trailer Park, Ant Farm and Motor Entertainment.

To this day the fast pace, quick editing has always been used in most film trailers, and is likely to stay this way for years to come.

Brief

A promotion pack for a new film, to include a teaser trailer, together with two of the following three options.

  • A website homepage for the film;
  • A film magazine front cover featuring the film;
  • A poster for the film.